100% to the mission

Racing With Purpose

Based in Asheville, NC — we're not just a race company. We're a mission-driven organization building premier race experiences that change lives.

How It Started

Operation RaceDay was founded by Army veteran Jonathan Milkovich and Sabrina Shoaff out of Asheville, North Carolina. Jonathan built this organization — alongside Operation WarriorFit — while working full-time, completing his MBA, and training for 100-mile ultramarathons.

The idea was simple: the running community has the power to change lives. What if every race could do more than just cross a finish line? What if every registration fee could directly fund programs that help veterans and first responders find their next mission?

That's how Operation RaceDay became the racing arm of Operation WarriorFit. We handle the races. They handle the mission. Together, we're building something that matters.

Read Jonathan's full story on OWF

Veterans & First Responders Race for Just $9.95

Through Operation WarriorFit's partnerships with 200+ races nationwide, veterans, active-duty service members, Guard, Reserve, and first responders can sign up for events at significantly discounted rates or for just $9.95 per race. No minimum service requirement.

Sign Up Through OWF

How We Work Together

Two organizations. One mission. Total impact.

OperationRaceDay

LLC — Race Organizer

We organize charity races in Asheville and Western North Carolina, building community and creating unforgettable experiences for runners of all levels.

100% of Proceeds

OperationWarriorFit

501(c)(3) Nonprofit

They deliver the mission — fitness programs, mental health support, and community for veterans and first responders.

Visit OWF
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OWF Race Partnerships

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Proceeds to Mission

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States Represented

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Service Members Supported

R.E.A.D.Y.

The principles that drive everything we do

R

Resilience

We push through every obstacle, on and off the course.

E

Endurance

We go the distance — for every veteran and first responder who needs us.

A

Accountability

100% of proceeds. Full transparency. No exceptions.

D

Dedication

Every race, every mile, every dollar is mission-driven.

Y

You

Our community of runners makes every race possible.

Meet Our Founders

The people behind the mission

JM

Jonathan Milkovich

Founder & Race Director

Army veteran, ultramarathon runner, and the driving force behind Operation RaceDay and Operation WarriorFit. Jonathan built both organizations while working full-time, completing his MBA, and training for 100-mile ultramarathons. His mission: ensure no veteran or first responder faces their battles alone.

SS

Sabrina Shoaff

Co-Founder & Operations Director

Co-founder of Operation RaceDay and the operational backbone of every race. Sabrina brings the organizational precision and community heart that makes each event run seamlessly from registration to finish line.

Join the Mission

Whether you run, volunteer, or sponsor — there's a place for you. Get on the list and be part of something bigger.

No spam. Just race announcements and early access. Unsubscribe anytime.

Race Day Is About to Change.

Unforgettable experiences. A mission that matters. Coming soon to Asheville, NC.