Running With Purpose
Run For Someone is our veteran pairing program. When you register, you have the option to be matched with a real veteran or first responder whose story you carry with you on race day.
Their name goes on your bib. Their story is sent to you before the race. And when you cross that finish line, you didn't just finish a race — you honored someone who gave more than most of us ever will.
This isn't a charity gimmick. It's a deeply personal connection between a runner and someone who served. It changes the way you think about running — and about the people around you.
Your Bib Reads
Running For
SSG Marcus Thompson
U.S. Army — 3 Tours, Afghanistan
Four Steps to Running for Someone
A simple process that transforms your entire race day experience.
Register for a Race
Choose your race and sign up. During registration, opt in to the Run For Someone program.
Get Paired
You'll be matched with a veteran or first responder — someone whose story will travel every mile with you.
Learn Their Story
Before race day, you'll receive their story — their service, their sacrifice, and what running means to them.
Run for Them
On race day, you don't just run for a time. You run for someone. Their name is on your bib. Their story is in your heart.